The site has not previously been promoted for redevelopment for other purposes because it was an operational industrial site. There is a pressing need for new housing in Norwich and this brownfield site is ideally situated to make a significant contribution in a sustainable location which could lead to substantial townscape and access benefits.

The council’s affordable housing policy seeks 33% provision but many housing schemes are contending that the provision of affordable housing is not viable. A scheme will need to be subject to a viability assessment.

The site benefits from substantial heritage significance and a riverside location, there is an opportunity to create a whole new quarter around the heritage and open space assets.