The development would spoil an area rich in wildlife, located closely to Rockland Broad and marshes. Development on the site would have a detrimental impact on scenic countryside which is crossed by public footpaths used by ramblers and bird watchers.

The site falls outside the main boundary and linear shape of the village.

Local roads are inadequate to cope with the increased volume of traffic that would be generated. Traffic travelling to and from the development would have to pass through the village street which is obstructed by on road parking, narrowing the road to a single carriageway in a number of places. The Norwich road from Rockland St Mary to Kirby Bedon is narrow, winding and prone to flooding and is not suitable for increased traffic volumes.