The site access at the top of New Inn Hill has poor visibility and with the speed and volume of traffic at that point would make it very dangerous.

The Street is already under pressure from high traffic volumes which are increasing as the village is now used as a rat run by Loddon and Chedgrave to avoid congestion on the A146. Even more traffic will be generated from the 21 new houses currently being built at Bee Orchid Way. The hazard of traffic on The Street was demonstrated last week when there was a two car collision outside the entrance to Black Horse Dyke carpark which resulted in one of the vehicles crashing into and demolishing a large part of our 200 year old garden wall.

The road from Rockland St Mary to Kirby Bedon is unsuitable for any increased traffic movements. It frequently floods at the bottom of Rookery Hill and there are four tight bends and other dangerous blind spots. There is a pinch point on the road between The Oaks and Bramerton Street where it narrows significantly in one place so that any wide vehicle (lorry, bus, farm machinery) has to stop and pull over or reverse to allow any oncoming vehicle to pass (or vice versa).

The proposed site will have a negative visual impact and spoil the outlook onto open countryside. The scale of the development is unsuitable for the village and will impair it's rural character.

The site will have an adverse ecological and environmental impact given it's close proximity to habitats in the Broads. The site is within the 3,000 metre buffer distance to SAC (Special Area of Conservation), SPA (Special Protection Area), SSSI (Sites of Special Scientific Importance), Ramsar and National Nature Reserve designations.