The location is outside the current development area of the village boundary. This would form part of incremental development that would alter the village environment. The highway infrastructure struggles to accommodate the existing volumes of traffic with pinch points along the highway restricting the passing of large vehicles and general traffic.

The proposed location identifies two access points onto the main highway. These points are on a hill with limited visibility. The land opposite to this site was turned down due to the access implications for a single dwelling. Multiple dwellings would elevate the risk. There are regular incidents from the access currently onto New Inn hill further vehicle movements will add to these.

The area is within a area highlighted as forming habitat for priority species such as Lapwing, Redshank and snipe. The area forms part of ecological location that also provides roosts for bats in the adjacent long established trees. Barn owls and birds of prey utilize the area for hunting.

The site impacts on the Broads, National Park, Yare Broads and marshes which are SSSI. The public footpath Wherryman's Way currently tracks through the location which provides quite amenities for the area.

During and post construction the development would cause noise and light that would impact on the existing neighborhood and its occupants.

The visual impact of any development would heavily impact on this location as it encroaches into a rolling landscape inhabited and utilized by a diverse wildlife and fauna.