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Representation ID: 22781

Received: 16/03/2020

Respondent: Whitbread PLC

Agent: Savills

This representation only seeks to comment on the ‘City Centre’ section of the policy and specifically Point 3 (Leisure, culture and entertainment and the visitor economy) and Point 5 (The Natural and Built Environment).

Point 3 states:
“Development of new leisure and cultural facilities, hotels and other visitor accommodation to strengthen the city centre's role as a visitor and cultural destination will be accepted in accessible locations well related to centres of activity and transport hubs.”

Given that the CC4b site allocation has an existing hotel that will be redeveloped as part of a future scheme, and sits in close proximity to a existing and future transport hub at Norwich Station and its surroundings, we welcome and support the above point:

Point 5 states:
“New landmark buildings at the gateways to the city centre will be accepted where they are of exceptional quality and help to define or emphasise the significance of the gateway”

We support the encouragement for gateway developments within the city centre in appropriate locations. It is considered that Policy CC4b site allocation is an appropriate location for a landmark building due its strategic location within the City Centre and its proximity to Norwich Train Station. This approach is in line with the principle so the NPPF and the National Design Guide in promoting the effective use of land, high quality design and emphasising important places.